Beer has been made for thousands of years around the world. Many cultures, nations and people contributed to the beer we drink today. America’s history with beer began with Native Americans. Their beer was made from maize. It was a recipe they shared with the Pilgrims who landed at Plymouth Rock. Coincidentally, the Pilgrims only stopped at Plymouth Rock because they ran out of beer.
Beer was a necessary staple because water was just too dangerous to drink. Most households made their own beer well into the 1800s and it was a drink for all ages. Wealthy early Americans built their own brew houses on their land. There were many different recipes depending on the ingredients a family had on hand. Fruits, vegetables, herbs and spices might make it into the mix of grains, hops, water and yeast. Of course, these beers taste different now, but the basic recipe is the same.
Angie Grandstaff tells us about beer in the 19th century and five of the oldest breweries in the USA.
Beer in the 1800s
Since most early Americans made their own beer the need for commercial breweries wasn’t big. Brewing beer was a local affair because beer did not travel well. Beer was stored and served in wooden casks. By 1810, there were 140 breweries in America. The 1800s brought many changes to American life.
The Industrial Revolution led many families to urban areas and away from their farms. German, Irish and British immigrants flooded into America. Their homelands had very strong beer cultures so the demand for beer was high in the mid 1800s. Advances in science and technology after the Civil War allowed breweries to mass produce beer.
Transformation and Prohibition
Immigrants had a profound effect on beer. The original American beer was a heavy, British style ale. German influence led beer to become a lighter lager. This beer became the beer of choice for many Americans. There were 1,800 breweries in America in 1900. Business was booming.
Prohibition of alcohol in America changed everything. Prohibition was law from 1920 to 1933. It put many breweries out of business for good. The ones that survived had to get creative during those years to stay afloat. Breweries sold near beer, soft drinks, malted milk, fruit juices and more. After Prohibition, big breweries like Budweiser, Miller, Coors and Pabst dominated beer sales. It wasn’t until the 1970’s that breweries truly started to rise again.
Brewing in America has evolved with the influence of many different people, innovations and laws. Here are the five oldest breweries still in operation today who had a big impact on beer and brewing in America.
The Oldest Brewery in America: Yuengling
Most of the early American breweries are gone except Yuengling. Yuengling Brewery was founded by a German immigrant, David G. Yuengling. He landed in Pottsville, Pennsylvania in 1823 and changed his name from Jüngling to Yuengling. He started his brewery in 1829. It was originally named the Eagle Brewery and its label still bears the image of the original eagle today. Yuengling wanted to embrace his adoptive home by using the eagle in the name for his brewery.
Yuengling Brewery faced a devastating fire in 1831 but they rebuilt and prospered. David G. Yuengling had two sons. The eldest went to Virginia to start his own brewery and the second oldest didn’t join the Yuengling brewing business until 1873. That is when Eagle Brewery officially became Yuengling Brewery. Yuengling opened other breweries in the northeast during the late 1800s. Their production stayed steady but limited. Therefore, even today you can’t buy Yuengling everywhere. The original beer recipe has remained the same since its beginnings. While many breweries have changed owners many times, Yuengling Brewery is still a Yuengling family business.
Milwaukee Beer Giant: Pabst Brewing Company
The Pabst Brewing Company started as a family business in 1844 in Milwaukee, Wisconsin. The brewery was started by Jacob Best Sr. who retired in 1853 and left the brewery in the hands of two of his sons, Jacob Jr and Phillip. Their partnership didn’t last long because of financial difficulties. Phillip was left in charge of the brewery and he brought in his own reinforcements, his son-in-law Frederick Pabst and Emil Schandein. They became partners and brought a fresh perspective to the brewery which was now called the Phillip Best and Company.
Pabst and Schandein helped the struggling brewery thrive through changes with transportation, the science of the brewing and most significantly marketing. The name changed again when Phillip retired and Schandein passed away to Pabst Brewing Company. The innovative marketing strategies kept this brewery successful. Pabst’s ads were in everything from newspapers, magazines, theater programs and train schedules. They put the Pabst name on calendars, cigar cases, matchboxes and notepads. Pabst became Pabst Blue Ribbon after they won a gold medal at the 1893 Chicago Columbian Exposition.
Pabst faced much competition from Schlitz, Miller and Anheuser-Busch in particular. They stayed in the game with their marketing and new brewing innovations like selling canned beer in 1935. Pabst purchased other breweries around the country to help them expand production. Today Pabst is using contract brewing with MillerCoors instead of doing their own brewing. Their willingness to change and use new innovations helped Pabst beer survive.
Many names, many families but still brewing: Minhas Brewing
The Minhas Brewing company began as Monroe Brewery in 1845. The brewery was started by Mr. Bissinger in Monroe, Wisconsin. It was a small operation which originally produced only a few hundred barrels per year. The brewery changed hands in 1850 with the new owner, John Knipschield, expanding enough to hire two men to do the brewing.
In 1857 the brewery was taken over by George Esser and John Hermann. Hermann lived in the brewery during this time. They expanded by building an underground beer storage cellar and adding a lager to the beer brewed. Prior to this, the brewery only brewed ales. Esser and Hermann dissolved their partnership when Esser became upset over Hermann’s fiancee visiting him at night. Esser’s memoirs state that they threw lots over who would keep the brewery. Hermann won. In an attempt to expand production, Hermann started using a horse to help power the brewery.
The brewery changed hands twice more between 1861 and 1885. The owner in 1885 was Jacob Hefty who took on his brother-in-law, Albert Blumer Sr. as his partner. Blumer became the sole owner in 1892. He took the one-horse brewery and rebuilt the plant, equipping it with modern machinery. Albert’s sons took over in 1918 and boosted production from 1,500 barrels a year to 12,000.
The brewery was bought by Carl O. Marty in 1938 because he wanted the storage space for his cheese manufacturing company. He sold the beer operation to Joseph Huber who worked as a brewer worker for Blumer. He changed the brewery name to Huber Brewing. Huber and his son Fred kept the brewery going when so many breweries were going out of business. Fred sold the brewery in 1985 only to buy it back in 1989 and sell it again in 1994 to Dan Weinstein. Weinstein and his family expanded the brewery until they sold it in 2006 to Canadian business mogul, Manjit Minhas. This brewery has had a very interesting history but despite all the twists and turns, it has been brewing at the same location since 1845.
American Icon: Anheuser-Busch
Eberhard Anheuser bought a struggling St. Louis brewery in 1860. His daughter married Adolphus Busch, a German immigrant, a year later. Adolphus joined his father-in-law in the beer brewing business. So begins the story of an American beer icon. Adolphus had big dreams of taking his beer nationwide and looked to the innovations of the day to expand the brewery. He used refrigerated railcars to transport his beer plus incorporated pasteurization in the brewing process.
Most beer being brewed were ales, but some breweries were branching into lagers, which were lighter beers. Anheuser-Busch introduced their lager, Budweiser in 1876. This beer became the king of beers and a national beer due to Busch’s efforts. Advertisement helped Anheuser-Busch dominate beer sales. The famous Budweiser Clydesdale horses, which are still seen in advertisements today, were introduced in 1933. The horses were a gift from Adolphus III to his son to celebrate the end of Prohibition. They also sent wagons led by the Clydesdales around New York to deliver beer to the governor, Alfred Smith and former President Theodore Roosevelt to further celebrate the end of Prohibition.
Prohibition and World War II affected Anheuser-Busch’s production but following the war the company entered a significant era of progress. August A. Busch was president during this time. His nine national brewing networks increased production from 3 million barrels to 34 million barrels a year. Anheuser-Busch became America’s number one brewer and it still is today.
High Life: Miller Brewing Company
Frederick Miller was born in Germany and spent his formative years in France studying. He had a reputation of acting and dressing like a Frenchman but eventually won over Milwaukee with his beer. Miller came to America in 1854 with his family to escape unrest in Germany. He traveled to Milwaukee and bought Plank Road Brewery from one of the Best brothers of Pabst Brewing. Miller opened his brewery in 1855. There was heavy brewing competition in Milwaukee, but Miller held his own. He opened saloons and beer gardens plus expanded sales to other towns like Chicago.
The family continued to expand through the late 1800s. In 1903, they introduced their flagship beer, Miller High Life. Like Pabst and Anheuser-Busch, Miller Brewing excelled at using advertising to boost sales. Miller High Life was called ‘the Champagne of Bottle Beer’ in advertisements. The Girl in the Moon was put on the bottle in 1907 and is still there today. Miller Brewing sponsored sports broadcasts, radio and television shows to help get their beer in the public eye. They were also instrumental in bringing a major league baseball team to Milwaukee. In 1953, the Braves moved from Boston to Milwaukee and Miller Brewing paid for the scoreboard and advertising rights in the stadium.
The 1950s and 1960s saw much expansion and growth for Miller Brewing. Frederick C. Miller and his son were killed in a plane crash in 1954. This would eventually lead to the company moving out of the hands of the Miller family. In 1970, the tobacco giant, Phillip Morris bought Miller Brewing. Their advertising prowess led to the very popular advertising campaigns - “If you got the time, we got the beer”. Plus, the Miller Lite campaign of “Taste great…less filling”, that had celebrities debating over what is best about Miller’s Lite Beer.
Miller Brewing has expanded and remained the number two brewery in America by diversifying their brand and acquiring other breweries. Miller owns Lowenbräu, Molson’s, Foster’s, Kronenbourg, Beamish, Stroh’s and Leinenkugel. As mentioned in the history of Pabst, Miller is also the contract brewer for Pabst beers. The company merged with Coors Brewing in 2008. Miller Brewing is now MillerCoors as they head into their next chapter.
Back to our roots
Beer in America started in homes and small local breweries. Today, we have come full circle. An estimated 1 million Americans are brewing beer at home. Millions more are heading down to their local brewery for a pint. This is the golden age of beer with more than 9,000 breweries in America. The variety available today would astound those early brewers. Beer has been a staple in American life since the country’s beginnings. It continues to be consumed by millions and its future looks bright.
What do you think of beer in America? Let us know below.
Now read Angie’s article on 5 incredible pioneering female pilots here.
Angie Grandstaff is a writer and librarian. She loves to write about history, books and self-development.
References
https://www.beerinstitute.org/news-media/additional-beer-resources/beer-american-history/
https://eh.net/encyclopedia/a-concise-history-of-americas-brewing-industry/
https://emke.uwm.edu/entry/pabst-brewing-company/
https://www.wisconsinhistory.org/Records/Article/CS538
http://minhasbrewery.com/our-history
https://www.anheuser-busch.com/about/heritage/
https://beerhistory.com/library/holdings/millerhistory.shtml